Corporate information | Our brands
OUR BRANDS AND PRODUCTS
While preserving our traditions, our goal is to continuously develop our branded products, providing an outstanding and unique consumer experience that guarantees quality and reliability both at home and worldwide. Our well-known brands - PICK, HERZ, and Família - offer a range of premium products that meet the highest consumer demands, as well as high-quality products intended for everyday consumption. In every case, we pay special attention to ensuring that our products are always the finest.
PICK
Our key product, the PICK Wintersalami, dating back to more than 155 years, is a special Hungaricum with its inimitable world of tastes and flavours. Its unmistakable aroma comes from the original recipe, unchanged since 1869, the premium input materials, and the traditional smoking-curing procedure that takes nearly 100 days to complete, as well as the salami-master’s care and attention. We sell nearly 9 million whole salamis each year, making it a leading product on the domestic market. PICK Wintersalami is exported to nearly 30 countries.
HERZ
With over 130 years of history, the HERZ brand is present in the market with its quality ham products. HERZ hams cater to the needs of consumers committed to conscious nutrition and seeking high quality. Each ham features a high meat content (minimum 80%) and low fat content (under 3%), and contains no added flavor enhancers or colorings. In the recipe for HERZ hams, we have now replaced part of the nitrite salt mixture with reduced sodium ancient sea salt*.
*Ancient sea salt makes up at least 65% of the salt used.
FAMÍLIA
Família is our family brand of a wide product range for consumers going for guaranteed high-quality meat products at favourable prices. The Família price level, the wide range of meat products, and the quality guaranteed by the Bonafarm Group aim to serve this consumer segment.